STORY SEQUENCE — course launch Thursday

The structural mistake in most launch sequences is selling on day 1. This
sequence spends three days making the audience aware of a problem they
already have, so Thursday is relief, not an ask.

MON — 4 frames · THE PROBLEM, NOT THE COURSE
  1  Face to camera: the specific failure your audience lives with
  2  Poll: "Has this happened to you?" Yes / Constantly
     ← the poll is data. Whoever votes is your Thursday warm list.
  3  Text-on-photo: why the obvious fix doesn't work
  4  Question sticker: "What have you tried?"

TUE — 3 frames · PROOF
  1  Answer 2–3 responses from Monday's sticker, by name
  2  A result — yours or a student's, with a number
  3  "I get asked about this constantly. Building something."
     ← first mention of the course. Day 2, not day 1.

WED — 4 frames · SPECIFICS + SCARCITY
  1  What's actually inside (3 bullets, no curriculum dump)
  2  Who it's NOT for ← this converts better than who it is for
  3  Price and what it includes
  4  Countdown sticker to Thursday 9am
     ← everyone who taps it gets auto-notified. This is the
       highest-value action in the whole sequence.

THU — 5 frames · LAUNCH
  9am    Live. Link sticker. Front-load the day.
  12pm   Reshare an early buyer's reply
  3pm    Objection handler: the one thing people hesitate on
  6pm    "Closing tonight" if there's a real deadline. Only if real.
  9pm    Final. Link sticker only, no pitch.

WHAT TO WATCH
Monday's poll response rate predicts Thursday. Under 5% of viewers voting
means the problem framing is off — fix it Tuesday, don't push through.