Site Plus Lead CRM Builder (Next.js, Convex, Stripe)
Build a keyword-seeded business site and an owner-only lead CRM with Stripe payment links, correct secrets handling, and an end-to-end test.
Before & after
Same prompt, same agent — the only difference is the skill.
I can help you build a website and customer relationship management system. What specific features are most important to you? Do you think you'll need contact forms, a customer database, payment processing integration? I'd be happy to explore different tech stack options with you. There are many different approaches you could take, ranging from simple website builders all the way to fully custom-built solutions. What's your overall budget looking like, and do you have a timeline in mind? Tell me what you prioritize most and we can probably work through the architecture together to figure out what makes sense.
DEPLOYED SITE + CRM OUTPUT: MARKETING SITE: Multi-page Next.js deployment with SEO-optimized pages for emergency plumber services, residential cleaning, commercial contracts, mold remediation. Each page includes local meta tags, structured data schema markup, and region-specific keywords pulled from research. Lead capture forms embedded on every service page. Contact button in header triggers email to business owner. CRM DASHBOARD: 3-stage pipeline (New Inquiry, Estimate Sent, Booked). Fields tracked: client name, service type, estimated job revenue, last contact date, next follow-up deadline, source (website form, phone, referral). CSV export button for monthly reporting and spreadsheet analysis. Monthly revenue view. Status filtering and sorting. STRIPE INTEGRATION: Payment link generator auto-creates deposit collection links per job. Dashboard tracks conversion metrics from Inquiry stage to Booked, showing revenue by month and service type trends. Refund tracking. INFRASTRUCTURE: Vercel deployment pre-configured, auto-scales. Admin authentication via Clerk with role-based access. Database backed by Convex with real-time sync. Sitemap auto-generated and submitted to search engines, favicon included. HTTPS enforced. Live and accepting customers immediately after launch.
About this skill
One build gives a small business a marketing site and a private pipeline where every lead lands, and payments mark deals won automatically. The build is not done until the lead-to-payment flow passes a written test run.
What it does
- Defines the lead data model, pipeline stages, and the exact flow from form to CRM to Stripe payment and back by webhook
- Locks the CRM down server-side: auth checks in every backend function, owner allowlist, protected routes
- Handles secrets per environment: server-only keys, test keys in preview, separate backend environment variables
- Seeds pages from real keyword research when a tool is connected, and labels unverified terms when not
- Runs a verification table: form to CRM, access denied when signed out, test payment, webhook replay, safe CSV export
What you get
A working site and CRM (or the requested piece), a data-flow diagram, an .env.example with variable names only, deploy steps, and a pass or fail verification table.
Best for
Developers and technical founders building a site plus lead tracker for a local or service business, on Next.js, Convex, Clerk, Stripe, and Vercel.
SKILL.md preview
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name: site-plus-crm-generator
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