Writer-Ready SEO Content Brief for One Keyword

Your freelancer turns in a 2,000-word summary of the top five results, with vague headings, an invented stat, and nothing a reader couldn't get from the page already ranking #1. The fix is upstream. This skill writes the brief that prevents it: what the searcher wants, what this page adds that current results don't, exactly what each section must deliver, and what the writer must not claim.

What it does

• Reads intent and format from the results, or marks them as inferred and adds a 5-minute SERP check, so you never brief a blog post for a keyword that wants a product page
• Defines the information-gain angle and lists the first-hand input (SME quotes, internal data, screenshots) the writer needs before starting
• Builds an H2/H3 outline in the order the reader decides, with a "must answer" line and any required table, steps, or example under each heading
• Groups target terms and subtopics by section, with no keyword-density counts and no "LSI" myths
• Flags cannibalization with your existing pages, claims that need a source or expert review, and facts that will go stale
• Turns an existing post into a refresh brief with keep / add / cut / rewrite instructions per section

What you get

A complete brief you can paste into a doc or an AI writing tool: header, intent and format, reader, angle, title and meta options, a scoped outline, target terms, internal links, a sources and claims list, and the CTA. Search volume, difficulty, and competitor details appear only if you supply them.

Best for

Content leads, SEO managers, and solo creators who hand articles to freelancers or AI tools and want consistent, rankable drafts without rewriting them.