Reel Scripts with Hook Variants and Retention Beats
Timed Reels, TikTok, and Shorts scripts with 3 testable hook variants, a word-budgeted body, re-hooks, and one CTA that fits the goal.
Before & after
Same prompt, same agent — the only difference is the skill.
I can write a Reel script for you on productivity hacks. To make it work for your audience, I'd need to know a bit more first. What's your brand voice like - are you funny, serious, motivational? Who's your target audience? Are you focused on remote workers, students, entrepreneurs, or general viewers? Do you have specific productivity tools or methods you want to highlight, or should I suggest some? How long should the script be - 15 seconds, 30 seconds, 60 seconds? Once I understand your style and goals, I can draft something, but you may need to adjust it to match your editing style and pacing.
REEL SCRIPT - PRODUCTIVITY HACKS DURATION: 30 seconds | PACING: Fast (1 hack every 6 seconds) BRAND VOICE: Energetic, actionable, relatable to creators AUDIENCE: Content creators, remote workers ════════════════════════════════════════════════ 0:00 - 0:02 (HOOK - Scroll-stopper) ════════════════════════════════════════════════ ON SCREEN: You looking tired at desk, frustrated VOICEOVER: "Productivity apps lied to you." VISUALS: Fast jump cuts of calendar chaos, notification overload PURPOSE: Stop the scroll → grab attention TONE: Relatable frustration (everyone nods) ════════════════════════════════════════════════ 0:03 - 0:09 (THREE HACKS - The actual value) ════════════════════════════════════════════════ HACK 1 (0:03-0:05): Time-block ruthlessly ON SCREEN: Calendar showing 2-hour blocks, hand dragging VOICEOVER: "Block time by output type, not task." VISUAL: Show "Creative work" block in blue, "Meetings" in red PAYOFF: "I ship 3x more now." ACTION: Draw bold lines on calendar graphic HACK 2 (0:05-0:07): Kill 80% of notifications ON SCREEN: Phone screen showing 47 notifications → 2 notifications VOICEOVER: "Disable everything. Keep only urgent." VISUAL: Dramatic swipe left, notifications disappearing PAYOFF: "Silence = focus." ACTION: Fast swipe animations HACK 3 (0:07-0:09): Review weekly, not daily ON SCREEN: Checklist appearing, lines crossing off VOICEOVER: "You don't track daily. You track weekly." VISUAL: Week calendar with Friday review ritual marked PAYOFF: "One 30-minute review beats daily stress." ACTION: Checkmark appears with satisfying sound ════════════════════════════════════════════════ 0:10 - 0:28 (BUILD TRUST - Proof & specifics) ════════════════════════════════════════════════ 0:10-0:14: "Here's why these work" ON SCREEN: You speaking to camera (confidence, no jump cuts) VOICEOVER: "Your brain can't context-switch. Every task takes 23 minutes to restart. So batching = science, not hype." VISUAL: Minimal, just you talking (builds credibility) PURPOSE: Explain the why (neuroscience → trust) 0:14-0:22: Show your proof ON SCREEN: Your calendar for last month (redacted customer names) VOICEOVER: "I went from 8 hours of meetings a week to 4. My writing sessions tripled. My anxiety dropped." VISUAL: Metrics appear as text overlay (8 → 4, +3x writing) PURPOSE: Specific numbers > vague claims NOTE: Not bragging, sharing results (relatability) 0:22-0:28: The ask ON SCREEN: You in thumbnail pose (peak energy moment) VOICEOVER: "Save this Reel. Use it this week. Reply with which hack changed your life." VISUAL: Graphic appears: "Reply: 1, 2, or 3" CTA: Comment-driving call to action (boosts algorithm) PURPOSE: Engagement metric (replies > likes) ════════════════════════════════════════════════ 0:28 - 0:30 (CLOSE) ════════════════════════════════════════════════ VISUALS: You smiling, wink (personal touch) VOICEOVER: (optional) "More hacks next week." OR silent with music TEXT OVERLAY: "Follow for productivity wins" PURPOSE: End on high energy, leave them wanting more ════════════════════════════════════════════════ EDITING NOTES ════════════════════════════════════════════════ TRANSITIONS: Fast cuts (0.15s), match beat of music (120 BPM) MUSIC: Upbeat trap or lofi (copyright-free, no vocals 0:00-0:05 for hook clarity) COLOR GRADE: Match your brand (slightly warm, high contrast for mobile) TEXT OVERLAYS: White, sans-serif, bold, positioned corners not center SOUND EFFECTS: Click sound on checkmarks, notification sound on hack reveals B-ROLL: Phone screen recordings (clear, not blurry) KEY PERFORMANCE INDICATORS: Watch-through target: 75% (stop at 0:15 hook = fail) Save rate target: 8% (means people want to remember this) Share rate target: 2% (means it felt valuable) Comment rate target: 5% (engagement metric) If underperforming: More screen cuts, reduce talking time below 50% VARIATIONS READY (repurpose for TikTok/YT Shorts): • Vertical only (no black bars) • Subtitle version (captions: white text, black shadow) • Silent version (all info in on-screen text) RECORDING CHECKLIST: ✓ Lighting: 3-point setup or bright window ✓ Audio: Lapel mic, wind protection, test levels ✓ Backdrop: Blurred or brand-consistent ✓ Energy: One full take where you're genuinely excited ✓ Clothing: Matches your brand color (blue/gold recommended) READY TO FILM & POST.
About this skill
Your reels lose people in the first three seconds, or your "30-second" script runs 50 seconds once you say it out loud. This skill fixes both. It decides the payoff first, writes hooks that promise exactly that payoff, and fits every line to a real word budget.
What it does
- Locks the one-sentence payoff before writing, so the hook and the ending match up as a question and its answer
- Writes 3 hook variants from different angles. Each one has its own opening visual, on-screen text that works with the sound off, and spoken line. It also tells you which two to test first.
- Budgets words against runtime and flags impossible asks like "10 tips in 30 seconds" before writing
- Plans re-hooks and visual changes through the middle so the editor knows where the cuts go
- Fits the single CTA to your goal: saves, shares, comments, or follows
- Diagnoses a reel that flopped from your retention data or description and rewrites only the broken section
What you get
A timestamped script table with spoken, on-screen text, and visual/edit columns, plus 3 hook variants, a word count and runtime estimate, the CTA, and a caption first line.
Best for
Creators, small-business owners, and social media managers who post Reels, TikToks, or Shorts every week and want to test hooks on purpose instead of guessing.
SKILL.md preview
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name: reel-script-hook-variants
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