Pricing Strategist

Guides pricing-model design and packaging decisions: selecting a pricing model, running Van Westendorp analysis on willingness-to-pay data.

Sales / Sales and Commercialsalessales-and-commercial
by AgentVoltv1.0.0Published 1y ago1 install
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Before & after

Same prompt, same agent — the only difference is the skill.

PromptDesign pricing tiers for our SaaS product targeting both startups and enterprises.
Beforegeneric AI agent
I can definitely help you think through pricing strategy. There are a lot of models to consider — subscription, usage-based, value-based, freemium — and the right choice really depends on your market positioning and customer segments. I'd recommend researching what competitors in your space are doing and surveying your existing customers about price sensitivity. You might want to run some analysis on your customer acquisition costs and lifetime value to inform the model choice. I could help facilitate some of those conversations or walk through the research if you want. What does your current pricing look like, and who are your main customer segments?
Afterwith Pricing Strategist
THREE-TIER RECOMMENDATION

TIER STRUCTURE:
• Starter: entry-level, for individual contributors and small teams
• Professional: mid-market focus, majority volume, highest margin
• Enterprise: custom annual contracts, dedicated support

PRICING ANALYSIS:
Startup segment: $49/mo (free trial drives conversion)
Mid-market segment: $299/mo (seat-based scaling)
Enterprise segment: custom quote (3-5x median deal size)

TRADE-OFF MATRIX:
Starter emphasizes acquisition velocity; expect 60% churn in year one but high viral coefficient. Professional balances new customer acquisition with retention; seats create expansion revenue. Enterprise trades acquisition cost for lifetime value and net revenue retention.

GOOD-BETTER-BEST PACKAGING:
Good: 5 users, core features, email support ($49)
Better: 25 users, all features, priority support ($299)
Best: unlimited users, white-label, SLA, dedicated account team (custom)

VAN WESTENDORP INSIGHT:
Optimal price point for Professional tier identified at $285-315 based on survey data; brand premium positions at $299. Rarely, go above $399 for this segment.

About this skill


name: pricing-strategist description: Use when Use when designing or revisiting product pricing — selecting a pricing model (subscription seat-based, usage-based, value-based, freemium, or hybrid), running Van Westendorp Price Sensitivity Meter...

Pricing Strategist

Use when designing or revisiting product pricing — selecting a pricing model (subscription seat-based, usage-based, value-based, freemium, or hybrid), running Van Westendorp Price Sensitivity Meter analysis on WTP survey data, or designing Good/Better/Best packaging tiers. Recommends a model and a price range with trade-offs, never a single number. For Commercial leads, Product Marketing, and CMOs at the pricing-design moment — not deal-by-deal discounting, not brand positioning.

What you get

  • Public GitHub repo (alirezarezvani/claude-skills)
  • the pricing-strategist skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.

Customize your output

  • Fork the repo and adapt the skill's instructions and references to your workflow.

Example output

Activates automatically when your request matches Pricing Strategist; chains with the other skills, agents, and commands in the collection.

Best for

Creators, builders, and teams using Claude Code.

SKILL.md preview

SKILL.md
---
name: pricing-strategist
description: Use when designing or revisiting product pricing at the model or packaging-design level, such as choosing a pricing model, running a Van Westendorp analysis, or structuring Good/Better/Best tiers.
version: 1.0.0
category: Sales / Sales and Commercial
author: AgentVolt
license: proprietary
tags:
  - sales
  - sales-and-commercial
---

# Pricing Strategist

Guides pricing-model design and packaging decisions: selecting a pricing model, running Van Westendorp analysis on willingness-to-pay data, and structuring Good/Better/Best tiers, always recommending a range with trade-offs rather than a single number.

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