Pricing Model, Packaging, and WTP Analysis
Choose a pricing model, design upgrade tiers, and turn willingness-to-pay surveys into defensible price ranges.
Before & after
Same prompt, same agent — the only difference is the skill.
I can definitely help you think through pricing strategy. There are a lot of models to consider — subscription, usage-based, value-based, freemium — and the right choice really depends on your market positioning and customer segments. I'd recommend researching what competitors in your space are doing and surveying your existing customers about price sensitivity. You might want to run some analysis on your customer acquisition costs and lifetime value to inform the model choice. I could help facilitate some of those conversations or walk through the research if you want. What does your current pricing look like, and who are your main customer segments?
THREE-TIER RECOMMENDATION TIER STRUCTURE: • Starter: entry-level, for individual contributors and small teams • Professional: mid-market focus, majority volume, highest margin • Enterprise: custom annual contracts, dedicated support PRICING ANALYSIS: Startup segment: $49/mo (free trial drives conversion) Mid-market segment: $299/mo (seat-based scaling) Enterprise segment: custom quote (3-5x median deal size) TRADE-OFF MATRIX: Starter emphasizes acquisition velocity; expect 60% churn in year one but high viral coefficient. Professional balances new customer acquisition with retention; seats create expansion revenue. Enterprise trades acquisition cost for lifetime value and net revenue retention. GOOD-BETTER-BEST PACKAGING: Good: 5 users, core features, email support ($49) Better: 25 users, all features, priority support ($299) Best: unlimited users, white-label, SLA, dedicated account team (custom) VAN WESTENDORP INSIGHT: Optimal price point for Professional tier identified at $285-315 based on survey data; brand premium positions at $299. Rarely, go above $399 for this segment.
About this skill
“Should we charge per seat or per use?” and “What does our willingness-to-pay survey actually tell us?” need different answers. This skill separates the billing model, packaging, and price evidence, then brings them together in a recommendation with defensible ranges and explicit trade-offs.
What it does
- Compares seats, usage, subscriptions, and hybrid models against customer value, billing predictability, and cost exposure.
- Cleans four-question price-sensitivity survey data and calculates the correct curve intersections.
- Separates an acceptable survey price range from evidence of purchase intent or profit potential.
- Designs Good/Better/Best packages around buyer needs, usage limits, and meaningful upgrade triggers.
- Checks contribution margins, overage economics, and whether larger packages are accidentally dominated by smaller ones.
- Specifies a focused pricing test with decision criteria and guardrails.
What you get
A pricing decision brief with a recommended model, a credible alternative, package and price ranges, supporting calculations, and the next test. With suitable survey data, you also get an auditable price-sensitivity analysis with exclusions and uncertainty clearly identified.
Best for
Commercial leads, product marketers, founders, and product teams choosing or revisiting product pricing. Especially useful when survey findings, customer value, and delivery costs point toward different answers.
SKILL.md preview
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name: pricing-model-packaging-and-wtp-analysis
description: >-
Select a billable value metric, compare pricing models, design upgrade packages, and analyze four-question willingness-to-pay surveys using explicit price-sensitivity curves and unit-economics checks. Use when the user says "should we charge per seat or per use", "help us choose a pricing model", "analyze our willingness-to-pay survey", "design good better best tiers", "our usage pricing keeps surprising customers", "our tiers all look the same", or "what price range can we defend".
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# Pricing Model, Packaging, and WTP Analysis
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