Podcast Guest Research Brief and Interview Angle

Your guest has done twelve podcasts this quarter, and they told the same three stories on every one. Generic prep gives you their bio and questions like "what's the hardest part of building the company?" Then you get the canned answer everyone else got. This skill maps what the guest has already said and finds what nobody followed up on. It writes questions tied to specific things from their own work.

What it does

• Builds a coverage map of the guest's recent appearances: topics, dates, and the stories they repeat word for word
• Sorts topics into saturated, mentioned but never explored, and untouched, then finds the angle in the gaps
• Scores fit on audience relevance, novelty, storytelling ability, promo pressure, and risk, then gives a clear book or pass call
• Writes questions that each point to a specific fact or quote, with a follow-up and a fallback for when you get the canned answer
• Flags sensitive topics and book-tour traps, plus the facts to check before you record
• Keeps sourced facts apart from memory and never makes up quotes, dates, or episode titles about real people

What you get

A one-page guest brief: verdict, a 30-second background, coverage map, recommended angle with alternates, an ordered question list, landmines, and a pre-interview call checklist.

Best for

Interview podcast hosts and producers, B2B and founder shows, and anyone deciding who to book, or prepping for a guest who's been on every show in the niche.