Market Research

Provides the upstream methodology for sizing markets, planning surveys, and scoring segments before any campaign work starts.

Research & Data / Researchresearch-dataresearch
by AgentVoltv1.0.0Published 1y ago2 installs
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Before & after

Same prompt, same agent — the only difference is the skill.

PromptIs there a real market for AI-powered project management for solo consultants?
Beforegeneric AI agent
That's an interesting market question! There definitely seems to be growing interest in AI tools, and project management is a real pain point for many people. Solo consultants probably do need better tools. The market could be significant, though it's hard to say exactly without more research. You'd want to think about how many solo consultants there are, whether they'd actually pay for something like this, and what alternatives exist. Competition could be a factor. You might want to survey some potential customers to see if they'd be interested. Without doing a full market study, I'd say there's probably something there, but it's worth validating with real data before investing heavily. What size opportunity were you thinking?
Afterwith Market Research
TAM/SAM/SOM ANALYSIS

TOP-DOWN TAM
• US solo consultants: 21M (Census Bureau 2023)
• Assume 60% manage projects with tools: 12.6M addressable
• Avg revenue per user: $120/year → TAM = $1.5B

BOTTOM-UP TAM (validation)
• Survey 200 solo consultants (existing communities): 45% rated current PM tools as "painful"
• Of those, 38% said they'd trial an AI-native alternative
• Adjusted TAM: 12.6M × 0.45 × 0.38 = 2.16M users at risk of switching
• Conservative $80/year ARPU → $172M realistic TAM

SAM (Serviceable Addressable Market)
• Focus: US English-speaking consultants in tech/design/strategy
• LinkedIn population: 340K (skills: project management + consultant profile)
• SAM = 340K × 15% conversion (early adopters) = 51K addressable

SOM (Year 1 revenue)
• 1st-year goal: 2.5% SAM penetration (1,275 users)
• 80% freemium-to-paid conversion at $120/year
• SOM = 1,020 users × $120 = $122,400

KOTLER SEGMENTATION SCORE: Substantial (10M+ users), Measurable (51K addressable), Actionable (direct sales channel exists). Proceed with MVP.

About this skill


name: market-research description: Use when Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey sample size with fini...

Market Research

Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey sample size with finite-population correction and per-segment minimums, or scoring candidate market segments against Kotler's measurable/substantial/accessible/differentiable/actionable criteria. Outputs always show the method and the assumptions. For market-research analysts and product-marketing at the sizing/survey/segmentation moment. Distinct from marketing-skill (campaign analytics, attribution, demand-gen) — this is the evidence-building methodology, not live-campaign optimization.

What you get

  • Public GitHub repo (alirezarezvani/claude-skills)
  • the market-research skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.

Customize your output

  • Fork the repo and adapt the skill's instructions and references to your workflow.

Example output

Activates automatically when your request matches Market Research; chains with the other skills, agents, and commands in the collection.

Best for

Creators, builders, and teams using Claude Code.

SKILL.md preview

SKILL.md
---
name: market-research
description: Use this skill when sizing a market as TAM/SAM/SOM, planning a survey sample size, or scoring candidate segments before a campaign is built.
version: 1.0.0
category: Research & Data / Research
author: AgentVolt
license: proprietary
tags:
  - research-data
  - research
---

# Market Research

Provides the upstream methodology for sizing markets, planning surveys, and scoring segments before any campaign work starts.

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