PRODUCT LAUNCH SEQUENCE: EMAIL + CONTENT

PHASE 1: ANTICIPATION (Days 1-7 before launch)

→ Email 1 (Day 1): "Something's coming..."
Headline: Tease problem the product solves (not the product yet)
CTA: "See what's launching" → Waitlist landing page
Design: Bold, minimalist (curiosity > full reveal)

→ Email 2 (Day 3): First reveal (product name + benefit)
Content: 30-sec video showing product in use; customer quote from beta tester
CTA: "Get early access before Friday"
Design: Product shot, lifestyle context

→ Email 3 (Day 5): Scarcity signal
Content: "We're making 500 units for Week 1" (if true; inventory limits)
CTA: "Reserve yours"
Add: Waitlist count ("234 people are waiting")

→ Email 4 (Day 6): Countdown + FAQ
Subject: "Launching tomorrow at 10am"
Body: Answer top 3 questions (shipping, warranty, returns)
CTA: "Set a reminder" or "Add to calendar"

→ Social Content (Days 1-7, 3x/week)
• Behind-the-scenes: manufacturing, packing, team excitement
• Influencer teasers (repost if you have affiliates)
• Countdown posts (48h, 24h, 1h before launch)

PHASE 2: LAUNCH DAY (Day 8)

→ Email 1 (10am): "Go live"
Subject: "It's here"
Body: Product shot + link to shop; 3 key benefits in bullets
CTA: Primary ("Shop now"); Secondary ("See reviews from beta testers")
Design: Celebratory tone

→ Social Blitz
• 10:30am: Instagram Story takeover (if you have followers >5K; show unboxing)
• 12pm: TikTok / YouTube Short (customer testimonial)
• 3pm: LinkedIn post (B2B angle or founder story)

→ SMS Blast (If you have list >500 subscribers)
Text: "Product live. Link in profile. Only 500 units Week 1."
Timing: 10:15am

PHASE 3: CONVERT THE FENCE-SITTERS (Days 9-15)

→ Email 1 (Day 10): "Here's what people are saying"
Content: Highlight reviews/testimonials from first 48 hours; social proof ("342 sold so far")
CTA: "Join them"

→ Email 2 (Day 12): Objection handling
Subject: "Still thinking about it?"
Body: Address hesitation (payment plans available? return policy? shipping time?)
CTA: "Add to cart"

→ Email 3 (Day 14): Flash discount
Subject: "Last 2 days of early access pricing"
Body: $X off or bonus gift if they buy by EOD
Design: Urgent (red text, timer badge)
CTA: "Claim offer"

PHASE 4: SUSTAIN MOMENTUM (Days 16-30)

→ Email 1 (Day 16): "Week 1 sold out; pre-order Week 2"
Content: Celebrate milestone; announce restock date
CTA: "Pre-order now"

→ Weekly: Rotating content (tutorials, styling, customer stories)
→ Affiliate outreach: Activate 3-5 micro-influencers (Week 2)
→ Restock promotion (Day 30): "Limited stock, back in stock Friday"

MEASURES
• Email open rate (target: >35% on launch day)
• Click-through rate on CTA (target: >8%)
• Conversion rate (target: 2-4% of traffic to sale)
• Cart abandonment (send recover email Day 1 + Day 3)

COMMON PITFALL: Over-emailing the same list. Space emails 24-48h apart; segment VIPs (send earlier access) from regular list