CRO Advisor
Revenue leadership for B2B SaaS companies.
Before & after
Same prompt, same agent — the only difference is the skill.
Growing from $4M to $10M ARR is an ambitious but achievable goal. Here are some strategies to consider: 1. Focus on customer retention — reducing churn has a compounding effect on growth 2. Expand within existing accounts through upsells and cross-sells 3. Optimize your sales process to improve conversion rates 4. Consider expanding into new market segments 5. Invest in your sales team and ensure they're properly enabled 6. Review your pricing strategy — many SaaS companies are underpriced The key is to build a repeatable, scalable revenue engine. I'd recommend starting by analyzing your current metrics to identify the biggest bottleneck. Would you like me to go deeper on any of these?
$4M → $10M — REVENUE PLAN THE ARITHMETIC FIRST $6M of net new ARR. Where it comes from decides the whole plan: Expansion at 115% NRR on $4M ......... $600K (no new logos needed) Expansion at 130% NRR on $4M ......... $1.2M Remainder from new logos ............. $4.8M–$5.4M NRR is the cheapest $600K on this page. Model it before hiring anyone. SALES CAPACITY REQUIRED At a $40K ACV and a 4-deal/quarter ramped rep: $5.1M new logo ÷ $40K = 128 deals/yr = 8 ramped reps At 70% quota attainment ............. 11 reps carrying quota At a 5-month ramp, hires must land ... 11 by Q3 of this year Rule of 5:1 rep:manager ............. +1 second-line manager PIPELINE COVERAGE 128 deals at a 22% win rate = 582 opportunities. At current marketing output that's the binding constraint, not headcount — model it before signing offer letters. PRICING A 4-year-old $40K ACV in a market that has moved is the most common source of free ARR. Test a 12% list increase on new logos only; grandfather existing. Worth roughly $600K at plan volume with zero added cost. BOARD FORECAST — three cases Commit ....... $8.4M (existing pipeline + 115% NRR, no hiring risk) Plan ......... $10.1M (11 reps land on schedule, 125% NRR) Upside ....... $11.6M (plan + pricing increase holds) THE RISK TO NAME OUT LOUD This plan is hiring-dependent and the ramp is 5 months. A quarter of hiring slip costs roughly $900K of in-year ARR. Start recruiting before the board approves, not after.
About this skill
name: cro-advisor description: Use when Revenue leadership for B2B SaaS companies.
Cro Advisor
Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.
What you get
- Public GitHub repo (alirezarezvani/claude-skills)
- the cro-advisor skill folder with SKILL.md. Part of a 337-skill / 30-agent / 70-command install.
Customize your output
- Fork the repo and adapt the skill's instructions and references to your workflow.
Example output
Activates automatically when your request matches Cro Advisor; chains with the other skills, agents, and commands in the collection.
Best for
Creators, builders, and teams using Claude Code.
SKILL.md preview
---
name: cro-advisor
description: Use when designing a B2B SaaS revenue engine, sales model, pricing strategy, or when the user references CRO-level decisions like NRR or ARR growth.
version: 1.0.0
category: Business & Ops / Executive Advisory
author: AgentVolt
license: proprietary
tags:
- business-ops
- executive-advisory
---
# Cro Advisor
Acts as a fractional Chief Revenue Officer for B2B SaaS, covering revenue forecasting, sales model design, pricing, and NRR-driven growth.
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