Copywriting Principles
Synthesizes copywriting best practices from Harry Dry and Alex Hormozi into a single reusable skill so Claude writes copy that doesn't suck across every channel.
Before & after
Same prompt, same agent — the only difference is the skill.
I can definitely help improve your product description. It sounds like it's a bit too generic right now. You'll want to focus on the benefits and outcomes rather than features, use specific language that your customers would use, and maybe add some social proof or specificity. Different approaches work for different products, so it really depends on your audience. Let me see what you're working with and I can give you some feedback on how to make it more compelling.
COPYWRITING REWRITE + DIAGNOSIS
ORIGINAL:
"Our software helps teams collaborate more effectively by providing real-time communication and document sharing."
REWRITE:
"Ship your plan by Friday instead of Monday. Your team stops hunting through email chains and Slack threads. Everything lives in one place. Real-time edits mean you spot problems before they cost you."
WHY THIS WORKS:
1. GROUNDED IN CUSTOMER LANGUAGE
Original used: "collaborate", "real-time communication", "document sharing"
Rewrite shows: "hunt through email", "spot problems", "ship by Friday"
← This is how your customer thinks about the problem, not how you think about your product.
2. OUTCOME OVER FEATURE
Original: "providing real-time communication and document sharing" (features)
Rewrite: "Ship your plan by Friday" (the outcome they actually care about)
← Your customer doesn't want "real-time communication". They want to ship on time.
3. SPECIFICITY
Original: "helps teams collaborate more effectively"
Rewrite: "Ship by Friday instead of Monday" (specific time delta, quantified)
← Vague claims ("more effectively") sound like every product. Specific claims (48-hour speedup) sound real.
4. PROBLEM FIRST
Rewrite leads with their pain (hunting through email) not your solution
← Reader thinks "yes that's me" before learning what you built.
NEXT: Test this rewrite against your original on a landing page. Measure: clickthrough, signup rate, trial activation.About this skill
name: copywriting-principles description: Use when Synthesizes copywriting best practices from Harry Dry and Alex Hormozi into a single reusable skill so Claude writes copy that doesn't suck across every channel.
Copywriting Principles
A single source-of-truth skill covering copywriting principles like grounding copy in real customer language, selling outcomes over features, and specificity over vague description. Built for non-marketers to consistently improve copy quality. Designed to be mixed and matched with other skills — email helper, outreach, LinkedIn post writer, sales letter writer — so the same principles apply whether writing a DM script or a landing page, without duplicating rules across multiple skills.
What you get
- Reusable copywriting framework, outcome-focused messaging rules, real customer language grounding, stackable with any other writing skill for consistent voice across channels.
Customize your output
- Swap in your own favorite copywriters' principles. Adjust tone rules for different channels (DM vs. landing page vs. email).
Example output
Applied to a DM template: "We help you scale" became "Close 3 more deals a month without hiring a single rep" — outcome-specific, not feature-vague.
Best for
Technical founders and non-marketers who need consistently strong copy across sales, marketing, and outreach without hiring a copywriter.
SKILL.md preview
---
name: copywriting-principles
description: Use when writing or reviewing marketing copy for any channel and it needs to sound specific and outcome-driven rather than generic.
version: 1.0.0
category: Marketing / Copywriting
author: AgentVolt
license: proprietary
tags:
- marketing
- copywriting
- standard
---
# Copywriting Principles
Reusable copywriting principles — real customer language, outcomes over features, specificity over vague claims — meant to combine with channel-specific skills.
## When to use
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