Marketing Copy Rewrite and Review
Turns vague, feature-heavy copy into specific, outcome-led lines with proof, with fill-in slots instead of made-up numbers.
Before & after
Same prompt, same agent — the only difference is the skill.
I can definitely help improve your product description. It sounds like it's a bit too generic right now. You'll want to focus on the benefits and outcomes rather than features, use specific language that your customers would use, and maybe add some social proof or specificity. Different approaches work for different products, so it really depends on your audience. Let me see what you're working with and I can give you some feedback on how to make it more compelling.
COPYWRITING REWRITE + DIAGNOSIS
ORIGINAL:
"Our software helps teams collaborate more effectively by providing real-time communication and document sharing."
REWRITE:
"Ship your plan by Friday instead of Monday. Your team stops hunting through email chains and Slack threads. Everything lives in one place. Real-time edits mean you spot problems before they cost you."
WHY THIS WORKS:
1. GROUNDED IN CUSTOMER LANGUAGE
Original used: "collaborate", "real-time communication", "document sharing"
Rewrite shows: "hunt through email", "spot problems", "ship by Friday"
← This is how your customer thinks about the problem, not how you think about your product.
2. OUTCOME OVER FEATURE
Original: "providing real-time communication and document sharing" (features)
Rewrite: "Ship your plan by Friday" (the outcome they actually care about)
← Your customer doesn't want "real-time communication". They want to ship on time.
3. SPECIFICITY
Original: "helps teams collaborate more effectively"
Rewrite: "Ship by Friday instead of Monday" (specific time delta, quantified)
← Vague claims ("more effectively") sound like every product. Specific claims (48-hour speedup) sound real.
4. PROBLEM FIRST
Rewrite leads with their pain (hunting through email) not your solution
← Reader thinks "yes that's me" before learning what you built.
NEXT: Test this rewrite against your original on a landing page. Measure: clickthrough, signup rate, trial activation.About this skill
Your copy says "streamline your workflow" and "powerful, easy-to-use platform," and readers scroll right past it. It's not badly written. It's that a competitor could put their logo on it and nothing would change. This skill finds those lines, says why each one fails, and rewrites them around a specific outcome the reader can picture, with proof right next to every claim.
What it does
- Runs a swap test on each line: if a competitor could say it word for word, it gets rewritten
- Moves each feature up the outcome ladder until it lands on the result the buyer would describe to a coworker, and stops before it turns into fluff
- Puts a piece of proof next to every big claim and flags claims nothing can back up
- Uses your customers' own words from reviews, calls, and tickets, and marks [NEED: ...] slots where numbers or quotes are missing instead of making them up
- Fits the same standard to each channel's limits: a 60-word DM, an above-the-fold hero, a subject line, an ad
- Reviews pasted drafts line by line, with each problem tagged, a fix written out, and the top 3 changes ranked
What you get
For rewrites: 2-3 variants built on different angles (outcome, pain, proof), a list of the facts you still need to fill in, and one line on why each variant works. For reviews: a line-by-line table of problems and fixes, plus the three changes that will move results most.
Best for
Founders, product people, and solo operators who write their own landing pages, emails, and outreach and keep getting copy that sounds fine but doesn't convert.
SKILL.md preview
---
name: marketing-copy-rewrite-review
description: Rewrites and reviews marketing copy (headlines, landing pages, emails, ads, cold DMs) so it is specific, outcome-led, and believable. The method is a competitor swap test, an outcome ladder, proof placed next to every claim, and the customer's own language, with bracketed slots instead of invented numbers. Use when the user says "make this copy better", "rewrite my headline", "this sounds generic", "review my landing page copy", "punch up this cold DM", "my copy sounds like every other SaaS", "nobody clicks my ads", or "turn these features into benefits".
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# Marketing Copy Rewrite and Review
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