Copywriting Principles
Synthesizes copywriting best practices from Harry Dry and Alex Hormozi into a single reusable skill so Claude writes copy that doesn't suck across every channel.
About this skill
name: copywriting-principles description: Use when Synthesizes copywriting best practices from Harry Dry and Alex Hormozi into a single reusable skill so Claude writes copy that doesn't suck across every channel.
Copywriting Principles
A single source-of-truth skill covering copywriting principles like grounding copy in real customer language, selling outcomes over features, and specificity over vague description. Built for non-marketers to consistently improve copy quality. Designed to be mixed and matched with other skills — email helper, outreach, LinkedIn post writer, sales letter writer — so the same principles apply whether writing a DM script or a landing page, without duplicating rules across multiple skills.
What you get
- Reusable copywriting framework, outcome-focused messaging rules, real customer language grounding, stackable with any other writing skill for consistent voice across channels.
Customize your output
- Swap in your own favorite copywriters' principles. Adjust tone rules for different channels (DM vs. landing page vs. email).
Example output
Applied to a DM template: "We help you scale" became "Close 3 more deals a month without hiring a single rep" — outcome-specific, not feature-vague.
Best for
Technical founders and non-marketers who need consistently strong copy across sales, marketing, and outreach without hiring a copywriter.
Source: Solo AI-Transformation Consultant · https://www.youtube.com/watch?v=deJBemBwmcc Category: Marketing / Copywriting · Priority: Standard
SKILL.md preview
---
name: copywriting-principles
description: Use when Synthesizes copywriting best practices from Harry Dry and Alex Hormozi into a single reusable skill so Claude writes copy that doesn't suck across every channel.
---
# Copywriting Principles
A single source-of-truth skill covering copywriting principles like grounding copy in real customer language, selling outcomes over features, and specificity over vague description. Built for non-marketers to consistently improve copy quality. Designed to be mixed and matched with other skills — email helper, outreach, LinkedIn post writer, sales letter writer — so the same principles apply whether writing a DM script or a landing page, without duplicating rules across multiple skills.
## What you get
- Reusable copywriting...