Content Style Guide: Mechanics, Word List and Disclosures

STYLE GUIDE — derived from 10 posts

THE RULE THAT MATTERS MOST
You open with a concrete scene, never a claim. 9 of 10 posts start with a specific moment ("A client called me at 11pm..."). Zero start with "Here's why X matters." Your VA will want to open with the claim. Don't let them.

SENTENCE MECHANICS
  Median sentence: 11 words. Longest observed: 28.
  You use one-line paragraphs as beats — 4.2 per post on average.
  Em dashes: 2–3 per post. Semicolons: never (0 across 10).

WORDS YOU USE
  "actually", "the real problem", "here's the thing", "worth doing"
WORDS YOU NEVER USE — hard ban list
  "leverage" (v.), "unlock", "game-changer", "in today's landscape",
  "delve", "elevate", "supercharge", "it's not just X, it's Y"

STRUCTURE — 8 of 10 posts
  1. Scene (2–3 lines)
  2. The turn — "But here's what nobody told me"
  3. Three specifics, numbered, with real figures
  4. One-line close that restates the scene

NUMBERS
Always exact, never rounded for effect. You wrote "$4,180" and "31 days," not "$4k" and "a month."

CTA
7 of 10 end with a question about the reader's own situation. Never "drop a comment below."

EMOJI
Zero in body copy. Occasionally one in a list marker. Your VA should default to none.

FAILING EXAMPLE — reject this
"Let's delve into why customer retention is a game-changer 🚀"
Breaks: banned words ×2, claim-first opener, emoji in body.