Sourced Competitive Matrix
Builds a competitor comparison table where every cell is sourced, user-provided, or marked unverified, then shows real wins and losses.
Before & after
Same prompt, same agent — the only difference is the skill.
That's a useful analysis to do. You'd want to pick your main competitors and identify the key features or capabilities customers care about most. Then you'd rate everyone, including yourself, on each dimension. It helps to think about what's really important to your target customer. Are there specific areas where you're stronger or weaker? I could help you structure this comparison. Do you know who your main competitors are? What aspects would you like to compare?
COMPETITIVE MATRIX EVALUATION CRITERIA (Ranked by importance to customer) 1. Price (weighted 25%) → Lower is better 2. Feature completeness (weighted 30%) → Higher is better 3. Ease of setup (weighted 20%) → Faster is better 4. Customer support (weighted 15%) → Quality ratings 5. Vendor stability (weighted 10%) → Funding, revenue SCORING TABLE Vendor | Price | Features | Setup | Support | Stability | WEIGHTED SCORE --- Your Co. | 8 | 9 | 8 | 9 | 7 | 8.4 Compet. A | 6 | 9 | 6 | 8 | 9 | 7.9 Compet. B | 9 | 7 | 9 | 7 | 6 | 7.6 Compet. C | 5 | 8 | 7 | 6 | 8 | 7.1 Compet. D | 7 | 7 | 5 | 5 | 7 | 6.4 KEY FINDINGS Wins: Feature set (9/10), customer support (9/10) Weakness: Price positioning (8/10 vs Competitor C at 5/10) Opportunity: Setup experience (tied at 8, can differentiate) THREAT ASSESSMENT Competitor A: Closest competitor (7.9 score) - Their strength: Lower price + stable company - Your defense: Superior features + support OPPORTUNITY ASSESSMENT Price reduction: Could win 15% more deals vs Competitor C Setup wizard improvement: Could move from 8 to 9 (small gain) RECOMMENDATION Leading messaging: "Most complete platform + best support" Secondary: "Easier than Competitor B to set up" Don't compete on price with Competitor C (focus on value)
About this skill
Build a competitor comparison that holds up when a competitor or prospect checks it. Every cell is sourced and dated, or honestly marked unknown.
What it does
- Frames the comparison around a specific buyer and use case
- Selects 8-15 dimensions that drive the buying decision and drops rows where everyone is equal
- With web access, researches primary sources first (pricing pages, docs, trust pages) and records URL and date
- Without web access, builds the frame, fills only what you supply, and marks the rest unverified with a research sheet
- Declines to rig a table ("we win every row") and builds the honest version that still leads with your real wins
- Separates wins, losses, parity, and unmet buyer needs
- Places vendors on a two-axis positioning map with justification
What you get
A dated matrix with footnoted sources, where-we-win and where-we-lose sections, white space, a positioning map, and open items to research.
Best for
Product marketers, founders, and sales enablement teams building battlecards, comparison pages, or strategy reviews.
SKILL.md preview
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name: sourced-competitive-matrix
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