Caption and CTA Router for Reels, TikTok, Shorts, and LinkedIn
Captions for finished posts plus a CTA routed to a mechanism that works: bio link, keyword DM, pinned comment, save, share, or follow.
Before & after
Same prompt, same agent — the only difference is the skill.
I can write a caption for your Reel. You'd want something engaging that hooks viewers in the first line, then delivers value or a hook. Instagram captions work best when they're conversational and have a clear call-to-action at the end—maybe asking a question, directing to the link in bio, or encouraging saves. If you tell me what the Reel is about and what you want people to do (click a link, save it, follow you), I can draft something. What's the main message or productivity tip you're showing?
PLATFORM-SPECIFIC CAPTION + CTA
INSTAGRAM REEL (60s video about time-blocking)
CAPTION:
"Your calendar isn't a suggestion. It's your competitive advantage.
Here's what I learned after time-blocking for 6 months:
• 34% more focus time (fewer context switches)
• Tuesday morning blocks are sacred. I don't negotiate them.
• The myth: "I'll multitask meetings." Reality: Your brain costs 25 min to refocus per switch.
Start small. Block 3 hours next week. Then 5. Then you'll realize half your day was phantom work.
What's one meeting you're deleting this week?"
CTA MECHANISM: Instagram poll (pinned comment or story)
→ "Do you already time-block? Yes / No" (drives engagement, not external click)
→ Link to time-blocking template in bio via Linktree
TONE NOTES:
• Conversational ("Here's what I learned") vs corporate
• Specific numbers (34%, 25 min, 6 months) = credible
• The hook is the opening line (bold claim), not a question
• End on an action-oriented question (invites comments, boosts reach)
PLATFORM-SPECIFIC OPTIMIZATION:
• Instagram priorities: Saves + comments over links
• DO NOT: Use "link in bio" as primary CTA (kills engagement)
• DO: Pin a comment with template link (balances value + discoverability)
• DO: Use 1-2 emojis max (clean look)
This caption emphasizes value + relatability over external routing.About this skill
Stop posting CTAs that cannot work, like 'click the link' where links are not clickable or 'comment GUIDE' with nothing set up to reply. Get a caption plus one CTA routed to a mechanism your platform and account actually support.
What it does
- Writes platform-specific captions with the visible part before truncation marked
- Picks the CTA by goal: follow, save, share, keyword DM, bio link, pinned comment, shop link
- Writes the auto-DM message, pinned comment, and bio line the CTA depends on
- Checks setup: tool connected, keyword set, link live, part 2 planned
- Applies your style rules and flags disclosure for paid or affiliate posts
What you get
A caption per platform, the CTA and its mechanism, all supporting text, and a setup checklist.
Best for
Creators and social media managers posting finished Reels, TikToks, Shorts, and LinkedIn videos who want the post to drive a real action.
SKILL.md preview
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